TikTok
TikTok Marketing for Malaysian Businesses
Why TikTok matters in Malaysia and how businesses can start.
The audience
TikTok had roughly 19.3 million users in Malaysia in 2025, with Android users spending about 42 hours a month on the app (The Global Statistics, 2025).
Getting started
Lead with people and stories rather than polished ads: behind-the-scenes, founder or staff presenters, product demos and quick tips. Post consistently, hook viewers in the first seconds, and use local language and humour where it fits your brand.
Sources
Prices are third-party published ranges, not HIVE Media quotes.