Social
How Often Should a Business Post on Instagram?
Consistency beats volume. How to pick a posting rhythm you can keep up.
Pick a rhythm you can sustain
There's no single right number. A steady schedule you can maintain every week works better than bursts of posts followed by silence.
Mix formats: Reels for reach, carousels for saves and education, and Stories for day-to-day engagement.
Plan ahead
A monthly content calendar built on a few clear content pillars makes it easier to stay consistent and on-brand. Review what performs each month and adjust.